About Foodwellbeingact
Understanding the emotional roots of eating, and how food connects to our wellbeing journey
Our Journey Begins
Foodwellbeingact emerged from a simple observation: many people struggle with their relationship with food, not because of calories or nutrients alone, but because eating often connects to deeper emotional needs. We recognised that comfort foods aren't the enemy—they're a natural expression of how we seek solace, celebration, and connection.
Our team brought together years of insight into the psychological and emotional dimensions of eating behaviour. We realised that lasting change comes not from restriction or guilt, but from understanding why we eat the way we do, and building a kinder, more compassionate relationship with food.
Today, Foodwellbeingact is a trusted voice in the conversation around emotional eating, offering evidence-informed perspectives and practical wisdom to help people navigate their food choices with greater awareness and self-compassion.
Mission & Values
Our Mission
To create a compassionate, evidence-informed space where people understand the emotional roots of their eating patterns and develop a healthier, more balanced relationship with food. We believe that wellbeing begins when we stop fighting our emotions and start honouring them.
Our Values
- Compassion: We meet people where they are, without judgment.
- Authenticity: We share honest conversations, not quick fixes.
- Evidence: We ground our insights in research and real experience.
- Empowerment: We help people become the experts in their own wellbeing.
Meet Our Team
Our team brings together diverse expertise in psychology, nutrition science, and personal wellbeing coaching. Each member is committed to understanding the deeper emotional dimensions of eating behaviour.
Sarah Mitchell
Founder & Lead Consultant
Sarah has spent over a decade exploring the psychology of eating behaviour and emotional wellbeing. She founded Foodwellbeingact to bridge the gap between scientific understanding and compassionate, real-world support. Sarah is passionate about helping people reframe their relationship with comfort foods.
James Hartley
Research & Content Lead
James brings a background in behavioural science and nutrition research to Foodwellbeingact. He curates evidence-based content and helps translate complex research into practical insights. James believes that understanding the "why" behind our eating habits is the first step toward meaningful change.
Emma Chapman
Wellbeing Coach & Community Manager
Emma works directly with our community, offering one-on-one support and guidance on emotional eating. With training in positive psychology and behaviour change, she creates safe spaces for honest conversations about food and feelings. Emma's warmth and genuine care define our community culture.
What We Offer
Articles & Perspectives
In-depth, thoughtful content exploring emotional eating, comfort foods, and the psychology of food choices. We share evidence-based insights alongside personal stories to help you understand your own patterns.
Guided Reflections
Interactive tools and journal prompts designed to help you explore your relationship with food on a deeper level. Through reflection, you'll discover new insights about your eating behaviour and emotional triggers.
Community Support
Connect with others on a similar journey. Our community space provides encouragement, shared experiences, and practical wisdom from people who truly understand the emotional dimensions of eating.
Our Impact
Readers Monthly
People engaging with our content and perspectives
Articles Published
In-depth guides and perspectives on emotional eating
Countries Reached
Supporting global conversations around food wellbeing
Community Rating
Trust and satisfaction from our engaged community
What Our Community Says
"I came to Foodwellbeingact feeling frustrated and ashamed of my eating habits. What I found instead was a space that helped me understand the emotional roots of my choices. The articles aren't judgmental—they're genuinely insightful. For the first time, I feel like my relationship with food is improving because I understand myself better, not because I'm punishing myself."
Rebecca Thomson
Manchester, UK
"I recommend Foodwellbeingact to others who are exploring their relationship with emotional eating. The team clearly understands the psychology involved, and their content bridges the gap between clinical understanding and real-world compassion. It's rare to find a resource that's both evidence-informed and genuinely kind."
Helen Ashworth
London, UK
"I've tried countless diet programmes, but they never addressed why I turned to comfort foods in the first place. Foodwellbeingact changed my perspective entirely. Learning about emotional eating helped me recognise my patterns and build new, healthier coping strategies. This is real support, not restriction."
Michael Chen
Bristol, UK
Why We're Different
Emotion-First Approach
We don't start with calories or nutrients. We start with emotions. Understanding why you eat is the foundation for lasting change.
No Shame, No Guilt
Comfort foods aren't the enemy. We help you build a compassionate, judgment-free relationship with all foods.
Evidence-Based
Our insights draw from psychology, behavioural science, and nutrition research—rooted in evidence, not trends.
Real Community
You're not alone. Connect with others who understand the emotional complexity of eating and food.
Get in Touch
Have a question or want to share your story? We'd love to hear from you. Reach out through any of these channels.
Address
King Street 195, Manchester
Phone
+44 811 773 950
Feedback
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